Belwith-Keeler Launches 125th Year at Kitchen and Bath Industry Show
Grandville, MI (January 9, 2018) – Belwith-Keeler® , the luxury hardware designers unveiled eight new collections today at the 2018 Kitchen & Bath Industry Show (KBIS). Inspired by architectural heritage and cultural classics, the new collections feature natural materials including Italian marble and custom finishes unique to Belwith-Keeler.
Among the highlights of the 2018 collections is the reintroduction of a timeless design from the Belwith Products living library, Vale, in honor of parent company, Belwith Product’s, 125th anniversary. Vale first appeared in 1953 and offers a gently sloped mid mod style for numerous on trend applications in kitchens and bathrooms.
“To know where you are going, you must know where you are coming from,” says Knikki Grantham, Trend Manger, Belwith Products. “The legacy of Belwith Products is crafting elegant hardware designs that set trends within the home décor industry. We’re continuing to do that with the introduction of eight new collections, and by opening our living library vault to share Vale with the kitchen and bath industry.”
The new collections include:
Vale – First appearing in the 1953 Modern Hardware catalog, Vale’s exaggerated concave shape with its gentle slope, gives a nod to mid mod style while offering a timeless elegance relevant to today’s décor.
Flex – An inspired invocation of the imaginative whimsy displayed in Frank Gehry’s iconic architecture. The slight flexing of the pull and lift in the knobs are a solid contemporary statement.
Monroe – The Monroe collection captures the essence of Marilyn Monroe by suggesting classic and timeless beauty with a little bit of glamour and curiosity.
Firenze – Showcasing Italian marble, the twisted base around an elegantly natural material adds modern flair to classic glamour.
Emerge – A contemporary classic, inspired by bold architectural designs incorporating refined organic movement.
Fermata – Reminiscent of fine instrument strings, the Fermata design is a harmony of quick flourishes and soft moments. A textural play that will strike a grand note of transitional beauty in your kitchen.
Harbor – Maritime and nautical, the Harbor collection is an interpretation of all things seaward. The soft lines and billowy curves enhance this casual rope motif. Perfect for the beach or cottage look.
Heron – With the emergence of Greek influenced fashion and home décor, the Heron collection pays homage to Greek mythology and the heron, messenger of Athena.
“In 2017, Belwith-Keeler raised the bar on hardware design within showrooms,” said Tim Emmitt, President of Belwith Products. “The brand’s strength in building on the heritage and elegance of the designs has proven itself by the phenomenal reception from showroom management, designers, and homeowners. We exceeded our expectations on all levels! 2018 will be even more successful with the introduction of eight new collections we are unveiling here at KBIS 2018.”
Belwith-Keeler is also taking part in the “kitchen day” of DesignBites on Tuesday, January 9th, at noon on the KBISNeXT Stage, just steps from the Belwith-Keeler booth (S5042) in the South Hall. Knikki Grantham will share what drives the 125-year legacy of the company.
If you are a designer interested in sampling the new product lines or a dealer interested in learning about the showroom programs, please contact Missy Paulson at email@example.com or stop by the booth.
Members of the media looking to learn more Belwith-Keeler or to receive images and samples, please contact Kristen Jenkins at firstname.lastname@example.org.
Refined in Elegance and built on a rich heritage, Belwith-Keeler crafts luxury decorative cabinet hardware with an expert fit and finish specifically for kitchen and bath showrooms.
Belwith-Keeler is part of the Belwith Products® division brands that include Hickory Hardware®, Keeler® and First Watch® Security. For more information, call 1-877-556-2918 or visit www.belwith-keeler.com.
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