Belwith-Keeler®Debuts New Collections During NYCxDESIGN
Grandville, MI (May 8, 2018) – One year ago Belwith-Keeler® launched into the design market with its selection of hand-designed luxury hardware. This year the brand has more than doubled its cutting-edge designs and will display close to a dozen collections at ICFF May 20-23, 2018, in booth #2371.
“The new collections feature luxury materials such as Italian marble and custom finishes unique to Belwith-Keeler – elements inspired by generations of architectural heritage and rich cultural influences,” said Knikki Grantham, Trend Manager, Belwith Products.
In celebration of its parent company’s 125-year legacy, starting with Keeler® Brass in 1893, Belwith-Keeler is releasing its Vale design, first appearing in the 1953 Modern Hardware Catalog. Vale’s gently sloped mid-mod style is a tribute to timeless design.
Attendees at ICFF will experience the following new collections first-hand along with the opportunity to better understand Belwith-Keeler’s design process:
Vale – First appearing in the 1953 Modern Hardware catalog, Vale’s exaggerated concave shape with its gentle slope, gives a nod to mid mod style while offering a timeless elegance relevant to today’s décor.
Flex – An inspired invocation of the imaginative whimsy displayed in Frank Gehry’s iconic architecture. The slight flexing of the pull and lift in the knobs are a solid contemporary statement.
Monroe – The Monroe collection captures the essence of Marilyn Monroe by suggesting classic and timeless beauty with a little bit of glamour and curiosity.
Firenze – Showcasing Italian marble, the twisted base around an elegantly natural material adds modern flair to classic glamour.
Emerge – A contemporary classic, inspired by bold architectural designs incorporating refined organic movement.
Fermata – Reminiscent of fine instrument strings, the Fermata design is a harmony of quick flourishes and soft moments. A textural play that will strike a grand note of transitional beauty in your kitchen.
Harbor – Maritime and nautical, the Harbor collection is an interpretation of all things seaward. The soft lines and billowy curves enhance this casual rope motif. Perfect for the beach or cottage look.
Heron – With the emergence of Greek influenced fashion and home décor, the Heron collection pays homage to Greek mythology and the heron, messenger of Athena.
Designers interested in sampling the new product lines or dealers who want to learn more about showroom programs should contact Missy Paulson at missy.paulson@belwith.com or stop by the booth.
Members of the media looking to learn more about Belwith-Keeler or to receive images and samples, please contact Kristen Jenkins at kjenkins@stonerbunting.com.
About Belwith-Keeler®
Refined in Elegance and built on a rich heritage, Belwith-Keeler crafts luxury decorative cabinet hardware with an expert fit and finish specifically for kitchen and bath showrooms.
Belwith-Keeler is part of the Belwith Products® division brands that include Hickory Hardware®, Keeler® and First Watch® Security. For more information, call 1-877-556-2918 or visit www.belwith-keeler.com.
